Simpel started with a couple of friends, an idea and a problem.  The idea was to put a modern twist on the classic 80’s slap band; hence, the Simpel Switch was born.  The problem: After the ah-ha moment, how do you go from idea to actual, physical product without any experience or background in product development?  We found the typical text book answers apply: develop prototypes, test market, secure financing, blah, blah, blah.  But like most start-up companies, reality has meant becoming an expert on what doesn’t work, maxing out credit cards, middle of the night phone calls with suppliers and hard time in the county jail (a euphemism for living with family to save on rent). Sometimes we’ve laughed, often we’ve felt like headbutting the nearest brick wall, but after over a year of learning experiences, we’re stoked to finally launch our brand and products that we hope you’re gonna love.